Social listening and mention analysis for companies that cannot ignore what happens on social media.
Request a QuoteSocial listening is the process of monitoring, collecting, and analyzing mentions of your brand, products, competitors, or relevant topics across major digital platforms.
It is not just counting mentions. It is about understanding context, identifying trends, detecting risks, and finding opportunities before they become headlines.
Direct and indirect mentions, name variations, related hashtags, campaigns, and company initiatives.
Launches, promotions, complaints, positioning, and market perception of your main competitors.
Recurring complaints, negative spikes, sensitive topics, and signs of potential reputation crises.
Industry keywords, emerging movements, behavior changes, and market opportunities.
Twitter/X
YouTube
News portals
Forums
Blogs
Consolidated analysis with key mentions, trends, prevailing sentiment, and recommendations. Monthly or on-demand.
Configurable notifications when we detect spikes in negative mentions, sensitive topics, or potential crises forming.
Classification of mentions as positive, negative, or neutral, with context on what is driving each perception.
Comparison of your digital presence against competitors: share of voice, relative sentiment, and key differences.
The client was receiving sporadic complaints about service delays. Our monitoring detected that negative mentions on this specific topic increased 280% in 3 days.
Result: The client was alerted, mobilized the support team, and resolved critical cases before the issue went viral on Twitter.
A technology company wanted to understand market perception of similar products from 3 competitors before launching a new solution.
Result: We identified feature gaps and recurring pain points. The client refined positioning and highlighted differentiators that addressed those pains.
A financial-sector company hired monthly monitoring to track brand perception, competitors, and regulatory topics.
Result: Monthly reports help the communications team anticipate sensitive topics and adjust content strategy based on real data.
Book a 30-minute conversation. We will understand your context and show how monitoring can help your business.
Talk to a Specialist